Cono Sur Launches in Chile the Campaign Bicicleta Follow your Road

During June, Cono Sur launched the Bicicleta campaign Follow your road in Chile, which has already been implemented in its main global markets. The creatives will be placed in different medias including press, social networks, television and international flights from Latam Airline.

The Bicicleta wine, through its icon and Follow Your Road concept, communicates the essence of the brand and the lifestyle and values of its consumers, such as the care of nature, sustainability and outdoor life.