Cono Sur launches the innovative Bicicleta Pinot Noir wine

Cono Sur winery, global leader in Pinot Noir, released a new Bicicleta Pinot Noir with an innovative packaging – that includes a painted bottle – under the concept “The Cool Red”; referencing the variety’s ideal serving temperature. Pinot Noir is a sophisticated variety that showcases its elegance when served chilled.

This launch is to be promoted through a advertising campaign that highlights the important characteristic that the Pinot Noir is a red wine that can be served chilled, at 14°C, temperature that can be reached after 2 hours in the fridge, 15 minutes in the freezer or 5 minutes in ice and water.

This product answers the increasing demand for light bodied wines, easy to pair and that can be enjoyed in various occasions. A great innovation that arrives just in time for chilean summer.