Cono Sur Winery Launches Bicicleta in China

Last October 13th, Cono Sur Winery launched the new Bicicleta packaging in 3 simultaneous events in the cities of Shenzhen, Chengdu y Xiamen.

 

Cono Sur Bicicleta was born as a tribute to the vineyard workers who ride their bicycles through the vineyards every day. The bike is an icon of eco-friendly practices and represents the challenge of discovering Cono Sur’s New World through new varieties and origins.

This is the first time that Cono Sur held 3 simultaneous events in China, a great logistical achievement, its success we owe not only to the Cono Sur team but also to the support of Fond Wines, Cono Sur’s exclusive importer for the last 8 years.

China has undoubtedly gained notoriety in the industry due to its high potential and Fond Wines has grown along with the Chinese market; In the last two years they have opened 2 new offices in the cities of Chengdu and Shenzhen. These events were also the opportunity to celebrate the expansion of our Chinese partner together with the presence of a large number of its collaborators.